No business plan survives first contact with a customer. —Steve Blank, Silicon Valley–based retired serial entrepreneur. After conjuring up a brilliant business idea, I would immediately start writing a business plan. Like a skilled magician, I could make a marvelous business plan appear before your eyes in just a few days. It would be complete […]
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5 Steps to Address Customer Complaints Properly
The man who has no problems is out of the game. —Elbert Hubbard, writer, philosopher. When checking my e-mail one morning, I noticed an urgent subject: “Web Site Down. Call Immediately.” This wasn’t a good sign. I knew then that it was going to be a long day—and it was. Until that moment, I had […]
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