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Business Plan

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Don’t Underestimate Your Competition

Posted on November 12, 2021 by Kevin D. Johnson in Business Plan, Competition, Competitive Advantage, Competitive Landscape, Fear, Harvard University, Misconceptions, Risk, Strategy

I hate competition. —Marat Safin, tennis champion, Russian politician When entrepreneurs approach me to invest in their companies, I naturally want to know who their competitors are. It’s a basic question that any investor would ask. Some entrepreneurs answer the question thoroughly and confidently. They are not afraid to acknowledge what the competitive landscape looks […]

View Post Blockbuster, Harvard University, Marat Safin, N. Gregory Mankiw, Netflix

An Idea’s Execution, Not Its Uniqueness, Yields Success

Posted on November 9, 2021 by Kevin D. Johnson in Accomplishment, Business Plan, Calculated Risk, College, Competition, Competitive Advantage, Competitive Landscape, Courage, Creativity, Dreams, Facebook, Harvard University, Marketing, Mavericks, Patent, Productivity, Risk, Serial Entrepreneurship, Silicon Valley

Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats. —Sue Grafton, author I hate to rain on your parade, but your idea is not special. There are likely other entrepreneurs or companies with “your” idea, equally inspired to dominate the business world and to make millions. And when your […]

View Post Atlanta, Grand Canyon, Groupon, Harvard University, LinkedIn, Mark Zuckerberg, MSNBC.com, Noam Wasserman, Reid Hoffman, Silicon Valley, Sue Grafton

Networking Isn’t All about You

Posted on November 6, 2021 by Kevin D. Johnson in Accomplishment, Business Plan, Courage, Human Resources, Mavericks, Mentor, Mentorship, Misconceptions, Networking, Productivity, Self-Actualization

The currency of real networking is not greed but generosity. —Keith Ferrazzi, founder, CEO, Ferrazzi Greenlight I hate networking. Well, I should qualify my statement. I hate what networking has become in many instances. As a result, I have altogether stopped going to self-proclaimed “exclusive networking events,” because they yield such poor results and waste […]

View Post Ferrazzi Greenlight, Keith Ferrazzi

The Business Plan Is Overrated

Posted on November 1, 2021 by Kevin D. Johnson in Business Plan, Competitive Landscape, Strategy

No business plan survives first contact with a customer. —Steve Blank, Silicon Valley–based retired serial entrepreneur. After conjuring up a brilliant business idea, I would immediately start writing a business plan. Like a skilled magician, I could make a marvelous business plan appear before your eyes in just a few days. It would be complete […]

View Post Arthur M. Blank, Babson College, Business Plan, Competitive Landscape, Customer Service, Entrepreneur Magazine, Feasibility Study, Frankenplans, Prototype, Strategy

Don’t Hold Grudges

Posted on October 24, 2021 by Kevin D. Johnson in Altruism, Business Plan, Failure, Humility, Patience, Perseverance

Anger dwells only in the bosom of fools. —Albert Einstein, German physicist. Entrepreneurship is a humbling exercise in learning how to deal with your negative feelings, so as to do what’s best for your company. One of the most difficult feelings to tame is anger caused by a prospective customer who finds no value in […]

View Post Albert Einstein, The Godfather

Build a Company That Is Systems-Dependent, Not People-Dependent

Posted on October 17, 2021 by Kevin D. Johnson in Business Plan, Calculated Risk, Education, Employees, Management, People, Preparation, Productivity, Risk, Skills, Software Development, Strategy, Success, Talent, Teamwork, Technology, Uncategorized

Systems are the essential building blocks of every successful business. —Ron Carroll, entrepreneur, business coach As a computer science major in college matriculating with some of the brightest students from around the world, I quickly learned that my computer programming skills were not the most economical. I could get the job done, but not in […]

View Post Henry Ford

Maximize Your Value

Posted on October 14, 2021 by Kevin D. Johnson in Apple, Business Plan, Calculated Risk, Competition, Competitive Advantage, Competitive Landscape, Courage, Customer Objections, Making Deals, Marketing, Negotiation, Networking, Premium, Price, Self-Discipline, Success, Talent

Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. —Steve Jobs, cofounder, Apple As a sophomore in college, I cofounded a Latin jazz band called Río Negro with a Puerto Rican friend of mine who played congas. We loved everything about Latin music and […]

View Post Apple, Atlanta, Bill Clinton, Latin Jazz, Rio Negro, Steve Jobs, Super Bowl

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