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How to Leverage Resources Like a CEO

Posted on November 15, 2021 by Kevin D. Johnson in College, Competition, Competitive Advantage, Creativity, Fortune, Making Deals, Marketing, Mentor, Robert T. Kiyosaki, Skills, Strategy, Success, Uncategorized

People with leverage have dominance over people with less leverage. —Robert T. Kiyosaki, author, Rich Dad, Poor Dad. When I started my media company, very few prospects wanted to buy advertisements. They saw the tremendous value in my media outlets, but always tried to leverage what they had instead of paying. For example, I approached […]

View Post College, Fila, Leverage, Mentor, Resources, Robert T. Kiyosaki, Selling

An Idea’s Execution, Not Its Uniqueness, Yields Success

Posted on November 9, 2021 by Kevin D. Johnson in Accomplishment, Business Plan, Calculated Risk, College, Competition, Competitive Advantage, Competitive Landscape, Courage, Creativity, Dreams, Facebook, Harvard University, Marketing, Mavericks, Patent, Productivity, Risk, Serial Entrepreneurship, Silicon Valley

Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats. —Sue Grafton, author I hate to rain on your parade, but your idea is not special. There are likely other entrepreneurs or companies with “your” idea, equally inspired to dominate the business world and to make millions. And when your […]

View Post Atlanta, Grand Canyon, Groupon, Harvard University, LinkedIn, Mark Zuckerberg, MSNBC.com, Noam Wasserman, Reid Hoffman, Silicon Valley, Sue Grafton

Tell Everyone about Your Business

Posted on October 26, 2021 by Kevin D. Johnson in Courage, Creativity, Inspiration, Marketing, Mavericks, Mentor, Mentorship, Misconceptions, Motivation, Networking, Sales, Serial Entrepreneurship, Talent, Youth Entrepreneurship

Kids: they dance before they learn there is anything that isn’t music. —William Stafford, poet For the past two years, I have had the privilege of being an instructor for the Teenpreneur conference, a two-day program that has taught thousands of teens the vital concepts of entrepreneurship. Along with other instructors who are entrepreneurs, I […]

View Post Capri Investments Capital, Quintin E Primo III, Teenpreneur, William Stafford

You’re in Sales, Whether You Want to Be or Not

Posted on October 23, 2021 by Kevin D. Johnson in Accomplishment, Apple, Competition, Competitive Advantage, Competitive Landscape, Facebook, Failure, Making Deals, Management, Mark Zuckerberg, Marketing, Misconceptions, Risk, Sales, Serial Entrepreneurship, Software, Software Development, Strategy, Success

Timid salesmen have skinny kids. —Zig Ziglar, author, motivational speaker Reality hit us like a Mack truck and stopped us dead in our tracks. Although we reached our goal of creating OmniPublisher, one of the first content management systems built specifically for newspapers and other periodicals, we realized that we forgot to include the most […]

View Post Apple, Eduardo Saverin, Facebook, George Cloutier, Goldman Sachs, Mack Truck, Mark Zuckerberg, Netflix, OmniPublisher, Pandora, Steve Jobs, Steve Wozniak, Twitter, Webvan, Zig Ziglar

Make Your Dreams Come True

Posted on October 20, 2021 by Kevin D. Johnson in Accomplishment, Billionaires, Courage, Dreams, Inspiration, Marketing, Millionaires, Success

All our dreams can come true, if we have the courage to pursue them. —Walt Disney, founder, the Walt Disney Company. As he approached the middle of the basketball court, Michael Jordan had tears in his eyes. It was halftime during his final NBA All-Star Game in 2003, a highly emotional moment for sports fans […]

View Post Ashton Kutcher, Atlanta, Atlanta Hawks, Basketball, Harrisburg, Isaiah Thomas, Kobe Bryant, Magic Johnson, Michael Jordan, Morehouse College, NASA, NBA, NBA All-Star Game, Nelly, Nick Cannon, Pennsylvania, Shaquille O’Neil, spider dribble

Ask Better Questions and Win More Business

Posted on October 15, 2021 by Kevin D. Johnson in Competitive Advantage, Customer Objections, Customer Service, Marketing, Price, Sales, Skills, Strategy

Successful people ask better questions, and as a result, they get better answers. —Tony Robbins, author, professional speaker. As an entrepreneur, your success depends greatly on your ability to ask the right questions. However, few people understand the enormous value of mastering this art. I would argue that several entrepreneurs—business professionals, too—have no idea that […]

View Post Competitive Advantage, Customer Objections, Marketing, Paul Cherry, Sales, Skills

Maximize Your Value

Posted on October 14, 2021 by Kevin D. Johnson in Apple, Business Plan, Calculated Risk, Competition, Competitive Advantage, Competitive Landscape, Courage, Customer Objections, Making Deals, Marketing, Negotiation, Networking, Premium, Price, Self-Discipline, Success, Talent

Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. —Steve Jobs, cofounder, Apple As a sophomore in college, I cofounded a Latin jazz band called Río Negro with a Puerto Rican friend of mine who played congas. We loved everything about Latin music and […]

View Post Apple, Atlanta, Bill Clinton, Latin Jazz, Rio Negro, Steve Jobs, Super Bowl

How to Close a Deal Every Time

Posted on October 8, 2021 by Kevin D. Johnson in Employees, Marketing, People, Preparation, Sales, Strategy, Teamwork

Beauty awakens the soul to act. —Dante Alighieri, Italian poet. Excited to hit the pavement and to sell advertisements for my new magazine, I visited a local mom-and-pop store near my alma mater, Morehouse College. After my sales pitch, I waited to hear if the business owner would place an ad in my next issue. […]

View Post Black in America, Black in America: The New Promised Land, Cadillac, Chelsey Rodgers, CNN, Dr. Martin Luther King Jr., Ford, Investors, Los Angeles Lakers, Miss USA, Morehouse College, Silicon Valley

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Author Speaker Reel

https://www.youtube.com/watch?v=ibyZmuyEJu8

Presentación en Mérida, México

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