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Strategy

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Your Customer Is Your Boss

Posted on January 14, 2025 by Kevin D. Johnson in Apple, Competition, Creativity, Customer Objections, Customer Service, Facebook, IBM, Misconceptions, Research, Social Media, Software, Software Development, Strategy, Success, Teamwork
The Office

The customer determines at the end of the day who is successful and for what reason. —Jerry Harvey, inventor, entrepreneur Everyone talks about how entrepreneurship affords you freedom and independence to do what you want. No longer do you have to suffer the rigid and long hours of corporate America. Nor do you have a […]

View Post Apple, Bank of America, BlackBerry, Circuit City, Facebook, IBM, Jerry Harvey, likes, Verizon Wireless, Wells Fargo

Why You Should Love Your Enemies in Business

Posted on January 10, 2025 by Kevin D. Johnson in Apple, Bill Gates, Microsoft, Steve Jobs, Strategy, Teamwork, Technology

A man can’t be too careful in the choice of his enemies. —Oscar Wilde, Irish writer, poet. One of the biggest rivalries in business history is between Apple and Microsoft, two behemoths that have ruled the technology sector for decades. Wherever you go in the world, whether it’s to the United States or to China, […]

View Post Apple, AT&T, Bill Gates, Boston Red Sox, Burger King, Coca-Cola, Enemy, Ford, General Motors, Ivan Drago, McDonald's, Microsoft, New York Yankees, Pepsi-Cola, Rocky, Steve Jobs, Strategy, Teamwork, Technology, Verizon

How I Learned the Hard Way to Plan an Exit Strategy

Posted on January 2, 2025 by Kevin D. Johnson in Earvin "Magic" Johnson, Exits, Retirement, Strategy

Begin with the end in mind. —Stephen Covey, best-selling author, The Seven Habits of Highly Effective People. When I shut down my college magazine (my third business), it had lasted six good years. During its run, the magazine was declared one of the top independent college magazines in the country. The last issue was published […]

View Post Dodgers, Earvin "Magic" Johnson, Exit Strategy, Great Recession, Lakers, Los Angeles, PricewaterhouseCoopers, Publishing, Retirement

How to Leverage Resources Like a CEO

Posted on November 15, 2021 by Kevin D. Johnson in College, Competition, Competitive Advantage, Creativity, Fortune, Making Deals, Marketing, Mentor, Robert T. Kiyosaki, Skills, Strategy, Success, Uncategorized

People with leverage have dominance over people with less leverage. —Robert T. Kiyosaki, author, Rich Dad, Poor Dad. When I started my media company, very few prospects wanted to buy advertisements. They saw the tremendous value in my media outlets, but always tried to leverage what they had instead of paying. For example, I approached […]

View Post College, Fila, Leverage, Mentor, Resources, Robert T. Kiyosaki, Selling

You Don’t Need Money to Make Money

Posted on November 13, 2021 by Kevin D. Johnson in Finance, Inspiration, Misconceptions, Money, Strategy

Money won’t create success, the freedom to make it will. —Nelson Mandela, former president, South Africa Nothing is more irritating than hearing one of the many generalizations that permeate the business world and corrupt the minds of new entrepreneurs. You’ve heard them. You may even deal in   these false aphorisms: “Follow your passion.” “Fake it […]

View Post Capital, Content Management System, Finances, Money, Nelson Mandela, Passion, Publishing, South Africa, Start-Up

Don’t Underestimate Your Competition

Posted on November 12, 2021 by Kevin D. Johnson in Business Plan, Competition, Competitive Advantage, Competitive Landscape, Fear, Harvard University, Misconceptions, Risk, Strategy

I hate competition. —Marat Safin, tennis champion, Russian politician When entrepreneurs approach me to invest in their companies, I naturally want to know who their competitors are. It’s a basic question that any investor would ask. Some entrepreneurs answer the question thoroughly and confidently. They are not afraid to acknowledge what the competitive landscape looks […]

View Post Blockbuster, Harvard University, Marat Safin, N. Gregory Mankiw, Netflix

The Little-Known Reason Starbucks Has over 19,500 Locations

Posted on November 10, 2021 by Kevin D. Johnson in Creativity, Global Growth, Howard Schultz, International Business, Starbucks, Strategy, Travel

Exploration is really the essence of the human spirit. —Frank Borman, retired NASA astronaut. The other day while checking out new books at Barnes and Noble, I came across the story of how a young Howard Schultz, the current CEO of Starbucks, was inspired by a trip he took to Italy that would change his […]

View Post Creativity, Global Growth, Howard Schultz, International Business, Italy, Milan, Starbucks, Strategy, Travel

Don’t Waste Time on People Who Can’t Say Yes

Posted on November 5, 2021 by Kevin D. Johnson in Courage, Creativity, Negotiation, Patience, People, Sales, Self-Discipline, Skills, Strategy

Never allow a person to tell you no who doesn’t have the power to say yes. —Eleanor Roosevelt, former First Lady, United States of America Few things are more irritating in business than dealing with a person who pretends to be a decision-maker but in reality is just a subordinate. You know these misleading types. […]

View Post Eleanor Roosevelt, Sales

Turn Your Lack of Knowledge into Billions

Posted on November 3, 2021 by Kevin D. Johnson in Bill Gates, Billionaires, CheckFree, College, Courage, Forbes, Forbes 400, George Soros, Jeff Bezos, Kevin Plank, Larry Ellison, Mark Zuckerberg, Pete Kight, Preparation, Sales, Sara Blakely, Software, Strategy, Success, Technology

To succeed in life, you need two things: ignorance and confidence. —Mark Twain, author, humorist. Pete Kight has a success story that is simply amazing. The company he founded, CheckFree, was acquired in 2007 by Fiserve for approximately $4.4 billion in cash. In many ways, his story sounds like other millionaire success stories that include […]

View Post Bill Gates, CheckFree, College, Courage, Fiserve, Forbes, Forbes 400, George Soros, Jeff Bezos, Kevin Plank, Ohio, Pete Kight, Sara Blakely, Software, Spanx, Under Armour, Warren Buffet

The Business Plan Is Overrated

Posted on November 1, 2021 by Kevin D. Johnson in Business Plan, Competitive Landscape, Strategy

No business plan survives first contact with a customer. —Steve Blank, Silicon Valley–based retired serial entrepreneur. After conjuring up a brilliant business idea, I would immediately start writing a business plan. Like a skilled magician, I could make a marvelous business plan appear before your eyes in just a few days. It would be complete […]

View Post Arthur M. Blank, Babson College, Business Plan, Competitive Landscape, Customer Service, Entrepreneur Magazine, Feasibility Study, Frankenplans, Prototype, Strategy
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Recent Posts

  • Talent Trumps Seniority January 18, 2025
  • Your Customer Is Your Boss January 14, 2025
  • Why You Should Love Your Enemies in Business January 10, 2025
  • You Don’t Always Have to Be the Smartest One in the Room January 6, 2025
  • How I Learned the Hard Way to Plan an Exit Strategy January 2, 2025

Author Speaker Reel

https://www.youtube.com/watch?v=ibyZmuyEJu8

Presentación en Mérida, México

https://youtu.be/4AljdtTtiOU

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